Creating content takes a lot of effort; this is why you need to ensure that you’re always making content that will bring you traffic for years to come. The best way to do this is by making sure that you are creating evergreen content.
Evergreen content stays relevant no matter what time of year it is. The information is valid throughout the year or years.
Here’s a guide on how to create evergreen content successfully.
Select Good Topics
The key to selecting good evergreen content is ensuring that your content topics will have longevity.
When you’re selecting topics try to avoid trending topics. A trend is something likely to go away soon. You want to choose topics that are perennial in your niche.
Look at particular questions that people always have regarding your niche. You can also look at some of the things that people always need to know “how to do”. How-to articles that are relevant to your niche can be a timeless traffic source for your blog.
Other articles that do well are frequently asked questions (FAQs), and listicles.
Listicles tend to do very well because they tell people exactly how many points they can expect. It gives people something to look forward to when they start reading the article.
It also lets him know when they are nearing the conclusion and many people like to be aware of how much of their time will be needed.
Select the Right Keywords
Once you have selected your topic the next thing you need to do is to look for the right keywords. The keywords that will be right for you are dependent on the authority of your website.
If you are a brand new website avoid doing topics on keywords with broad terms. Instead, search for long-tail keywords that people need answers to or have questions about. This gives you a great chance of ranking your blog post higher in Google searches.
Avoid Having Out-Dated Content
Ensure that you don’t have information in the article that will somehow become irrelevant over time. You want to make sure that if someone finds your article one year or even four years later that it will still be highly relevant to the topic.
Make sure that you are always updating the content. When you update the content you can save it under a new publishing date. Make a note at the top of the post about the date on which it was updated. This will make your article stay relevant for years to come.
You can change pictures in the articles when you update them. This will make your media fresh, you can get stock photos by Dreamstime to update your media.
You can use these kinds of images to make infographics that will concisely give information. Creating infographics can increase your authority, people love to link back to this type of content and it has the potential to earn you a lot of backlinks over time, which will help you rank higher in Google.
Get Backlinks
One of the greatest things about writing in evergreen niches is that you have the chance to get more backlinks to your content over time. Just be sure to write informative content and use your keywords strategically.
Make sure you place keywords in places like the header introduction and conclusion of your article so that Google has a good idea of what the article is about. Link to authoritative sources to give your article even more credibility.
Over time people will recognize that your article is high quality and they will start linking to it. This will push up your rankings in Google and other search engines, this will increase your domain authority.
Start Publishing
Having evergreen content that just continually brings in traffic to your website is something that all website owners should aspire to. Creating this content should be a priority and this is why you will need to do your research.
You need to find topics in your niche that are always being sought after. You can then create content around them using relevant keywords. Update your when necessary to make sure that it still has all the relevant and useful information that your readers are looking for. This is one of the main ways to keep your content evergreen.