Small businesses can struggle when they’re trying to stick their head above the parapet and work with the bigger businesses out there.
However, a lot of it goes on appearance. Some customers choose a larger business over small just because they might look a little more professional. Even if the smaller business would ultimately offer a better service. So, to give your business a boost your try to appear bigger than you are. In this day and age, with technology as your friend, it’s probably easier than you think. Here are some tips to give your small business the feel of a bigger business.
Stay At The Cutting Edge Of Business Innovation
This doesn’t mean you have to spend a fortune on R&D. Instead, you keep an eye on what your competitors are doing and follow suit. If they’re looking into Ethereum blockchain then they’re doing it for a reason. Implement what they do. If new tech or ideas come out in your industry which revolutionize what happens in your business sphere, you’re going to fall behind quickly.
Keep an eye on business news and check what your competitors are offering their customers. It makes your business look like you’re well up there with the big businesses because you won’t miss a trick. Subscribe to the key publications too. In a lot of cases, smaller businesses can get in under the nose of the larger ones and acquire new ways of doing things far quicker, because they don’t have to go through multiple levels of organization.
Use Branding Wisely
It all makes a difference. Stick your logo on everything. Properly designed and written letterheads. Ensure your packaging is smart and your logo adorns that too. Make sure it all links up with your overall design theme which is prevalent on your website and looks similar in colour and feel to your email.
Talking of email, make sure you have a business email address. Namely one that isn’t with hotmail, gmail, etc. You can usually find these on a monthly plan pretty cheaply. A larger business wouldn’t have a personal email address and you shouldn’t either. It’s one of the vital first impressions that a lot of people will see, especially if you pull in clients by cold outreach a lot of the time. Make sure you get it right by using a properly branded email and email domain.
Talk About International Reach
Do you do business internationally? Then talk about it. Tell people how you affect the lives of people all over the globe. Whether they’re suppliers or customers. The bigger business serves clients on an international basis and for some reason, this appeals to customers far more.
Also, if you are looking to pull in some clients from other countries, shouting about the fact you serve internationally can’t hurt. So shout about it. If you do business in Japan make sure you make it clear on your website. Talk about publications you’ve appeared in abroad and about how you can ship items just as fast (or faster) as some of the big businesses.
