If you want your blog to be successful, there is no getting around the fact that you need as many eyes to see it as possible.
The way you do that is by promoting your blog and promoting it hard. There are lots of strategies that you can use to promote your blog, but some work much better than others when it comes to increasing traffic and giving you a bigger audience. If you want to build a strong blog, you need to use the best techniques, and here are some of the most successful ones you can try.
Target Popular Search Terms
One of the best ways to promote your blog and pick up more readers is to allow them to find you via their chosen search engine. Many people find blogs initially by searching for a particular word or phrase that they are interested in. So, if you can optimize your content with relevant keywords that will appeal to the right target audience, you could very easily build traffic and make your blog ore well-known. If you aren’t sure how to optimize your content, a good SEO agency will be able to help you. However, there are lots of free tools you can use to find the best keywords for your niche, too.
Try Search Engine Marketing
Of course, another potentially very succfessful way of ensuring that your audience finds your blog is to pay the search engines. If you start your own pay-per-click campaign, you could ensure that your blog appears ahead of the competition in any search and since most people click on higher results, this could really work out well for you.
Pay for Social Media Likes
Having a strong presence on social media is vital to the success of any blog right now, So many people make platforms like Facebook and Instagram their first port of call when looking for content that if you aren’t on there, your blog will likely get lost in a sea of other blogs in your niche.
You don’t have to pay anything to get started on social media, but if you want to make your blog very visible, very fast, it may be worth paying for some initial exposure. As well as buying ads on social media, you can buy reddit upvotes or Facebook likes for example. This will instantly give you a higher profile, but you should then work hard to get as many organic likes as you can too. You can do this by posting regular content that is informative, engaging and share worthy.
Use Online Influencers
A great way to spread the word about your blog far and wide is to tap into the power of online influencers. There are numerous Vloggers, bloggers, and Instagrammers who have thousands, even millions of followers, and if you can convince them to say something nice about your blog, or even better, give you a link, you can really increase your audience. Of course, most of these influencers won’t discuss your blog for free – unless maybe they truly love it – but if you can afford to invest a little to pay them, it could be money very well spent.
Guest Post Regularly
Guest posting is where you take your thoughts off your own blog and post them on someone else’s. If you do this regularly, you could begin to build a name for yourself, build up links to your blog, and convince more people in your niche that you are someone who has views that are worth paying attention to. Ideally, you should aim to guest post on popular blogs with lots of followers, which have some relation to your niche. This will get you the best results, but there is no reason why you could not start out posting in other niches too, especially if you just want to build links to your blog.
Start Email Marketing
As soon as you launch your blog, you should start collecting email addresses. Encourage your audience to sign up for updates, or to give you their email address in return for a freebie – whatever you think will work best, and then use those email addresses to promote your new posts and ventures.
Being a successful blogger is about so much more than simply writing your blog. Yes, your content needs to be good if you want to succeed, but so does your promotion strategy. The more time you spend marketing your blog, the more likely it is to be successful over time.
